Travel Series Campaign

client: BH Cosmetics
creative director: Leo Budirahardjo
graphic designer: Afsoon Zizia
copywriter: Katie Forgey
editor: Tony Minas
photographer: Maria Laxamana

As creative director for the BH Cosmetics Travel Series launch campaign, I was responsible for overseeing the overall look and feel of the campaign, including the photography and graphic elements. The concept for the campaign was centered around the nostalgic feeling of traveling, and my role included ensuring that all visual elements effectively conveyed this theme. Through my creative direction, we were able to launch a successful campaign that resonated with consumers and effectively promoted the Travel Series product line.

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