Lately Branding

client: Lately
co-founder & creative director: Leo Budirahardjo
photographer: Becky Reams

As creative director for Lately, a restaurant in Chinatown, Los Angeles, I was responsible for overseeing the overall branding and marketing efforts for the business. Specializing in California comfort food, Lately is a beloved local destination and my role included providing creative direction, graphic design, and video content to help drive success. As one of the owners of Lately, I was deeply invested in the success of the business and my work helped to establish the restaurant as a top choice for delicious and comforting meals in the area.

how I contributed:
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creative strategy, art direction, product design, branding & identity systems, graphic design, cinematography, and more.