onionkid Branding

client: onionkid
founder & creative director: Leo Budirahardjo
illustrator: Katie Kwak

onionkid was born with a heartfelt mission: to share the wonders of Indonesian culture through the joy of culinary experiences. As the founder and creative director, I oversee all creative touchpoints including marketing, product design, and packaging. My role is to ensure that every aspect, from the first interaction with our marketing materials to the unboxing experience, reflects onionkid's playful yet thoughtful identity. By maintaining a cohesive and engaging brand presence across all channels, we foster a deeper connection with our audience, making onionkid a distinctive and beloved name in the market.

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creative strategy, art direction, product design, branding & identity systems, graphic design, cinematography, and more.