The Sugarlips spring campaign was all about capturing the fun and carefree moments of being outdoors. The concept centered around celebrating the playful attitude of the season, showcasing the brand's spring outfits. As the cinematographer and director for this campaign, I worked to bring the concept to life through striking images that highlighted the beauty and vibrancy of the clothing. The final result was a successful campaign that perfectly captured the spirit of spring and the Sugarlips brand.