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As creative director for the Evite rebranding project, I partnered with a design agency to refresh and improve the look and feel of the brand. Evite is a digital invitation company with over 20 years of history and is known for its professional and on-trend digital invitations and cards. The brand's unique position as a pioneer of online invitations presents a challenge in staying relevant in the industry. Through this rebranding project, we aimed to bring back the relevancy of the Evite brand by improving the overall user experience and refreshing the look and feel of the brand. This encompassed a complete refresh of our core product, featuring over 4,000 invitation and greeting card templates, and the introduction of custom backgrounds, stamps, and stickers as premium features, contributing to a year-over-year increase in premium adoption.
