Nordstrom Rack Branding

client: Nordstrom Rack
art director: Leo Budirahardjo
graphic designers: Mory Men, Parisa Fakhar, Kara Yoshida

As an art director at Nordstrom Rack, I was responsible for creating overall graphic treatments for a variety of media, including email, promo banners, display ads, landing page UI/UX, and video production. My focus was on ensuring that all visual elements were cohesive and consistent with the brand's aesthetic, while also being engaging and effective in driving customer engagement and sales. Through my work at Nordstrom Rack, I was able to make a significant impact on the company's digital marketing efforts and drive successful results.

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creative strategy, art direction, product design, branding & identity systems, graphic design, cinematography, and more.